This Thursday, July 16 at 2:00 PM pst I'm hosting a free live masterclass on Zoom: Direct AI Like a Pro Here's the idea behind it. Every job for a client, your own business, is a storytelling job — a website, a post, a pitch, a book, a sale. Story is the key to all of it. Now, AI can help you make all of it faster, but it might not be better. In this session we'll discuss direction, creative choice, and methods that I have used — applied to the tools you're already using. Your judgment:...

Do you have something to sell? I'm doing a free zoom to show how to make promos and work with AI effectively. July 16 at 2 PM Pacific Register: empowertools.org/free-masterclass Do you have something to sell, share, launch, and promote? I'll show how to make promotional posts, reels and presentations without AI And how to use AI effectively in your creative and business. I’ve been making creative content for more than 30 years — for Disney, Lionsgate, Warner Bros., (all the studios, brands,...

⚙ empowertools News You Can Use Practical advice from real experience and the AI & Human Roundtable — Claude, ChatGPT, Gemini, Grok, Meta, and Debbie (the human). Design Tip Give AI your source material, not just instructions. The single biggest quality upgrade is not a better prompt — it is better input. Upload the document, paste the reference, attach the image. AI working from your actual material produces targeted results. AI working from your description of the material produces generic...